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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Marketing versus selling

Know what your customers want.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Encourage customer complaints

Turn complaints into outstanding service.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

When the customer is not right

Sometimes you have to fire a bad customer.

Latest News

01 May 2026

Bank of England faces dilemma after holding interest rates

The Bank of England has held the base rate of interest rate at 3.75%, but now faces a dilemma, according to the British Chambers of Commerce (BCC).

30 Apr 2026

UK economic security at risk, says business group

The British Chambers of Commerce (BCC) has warned the government that the UK's economic security is at risk, and has urged it to prioritise security after ten years of geopolitical shocks.

29 Apr 2026

Business rates system 'major brake on investment and growth'

The Confederation of British Industry (CBI) has warned that the UK's business rates system poses a 'major barrier' to UK growth and competitiveness.

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