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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Marketing versus selling

Know what your customers want.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Encourage customer complaints

Turn complaints into outstanding service.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

When the customer is not right

Sometimes you have to fire a bad customer.

Latest News

17 Mar 2026

Expansion of Jobs Guarantee scheme needed now to tackle NEETs crisis

The government must act now and expand the Jobs Guarantee scheme that it is currently piloting to help more young people find work, says the Resolution Foundation.

16 Mar 2026

HMRC takes £137 million in late payment interest

HMRC has taken in over £137 million from late payment interest so far for 2023/24, a freedom of information request from investment platform AJ Bell shows.

13 Mar 2026

UK economy saw zero growth in January

The UK economy unexpectedly failed to grow in January, according to the latest data from the Office for National Statistics (ONS).

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